ELEVATE COACHING · SOUTH WALES
Coaching built around real life
For new runners, shift workers, and runners chasing goals from 5K to ultra distance.
Personal coaching from Carl Jones, powered by the seven-pillar ELEVATE Method and delivered through The ELEVATE Shift app.
Not sure where to start? Book a free 30-minute chat and we’ll talk through the right pathway for you.
COACHING FOR YOUR LIFE
A plan that fits the person, not just the race
New runners
Build confidence and consistency with a progressive plan that meets you where you are.
Shift workers
Train around changing rotas, sleep, energy and recovery instead of forcing a fixed weekly schedule.
Goal chasers
Get support for 5K, 10K, half-marathon, marathon and ultra-distance goals.
THE ELEVATE METHOD
Seven pillars. One complete athlete.
The plan is more than a list of sessions. Carl uses seven connected areas to decide what you need, what can wait and when the plan should change.
01 · Endurance
Build the ability to keep moving with control.
02 · Load
Use strength and training stress purposefully.
03 · Efficiency
Improve movement, pacing and aerobic control.
04 · Velocity
Develop speed when the foundations support it.
05 · Adaptation
Adjust around readiness, work, recovery and real life.
06 · Training Fuel
Practise food and fluid strategies before they matter.
07 · Evaluation
Review feedback and progress, then coach the next step.
HOW IT WORKS
From first chat to your first session.
01 — Choose your next step
Book a free chat, or pick your plan if you’re ready to start.
02 — Set up your app account
Create your ELEVATE Shift account using the same email address you used to book or pay.
03 — Get your plan
Once you’ve paid, Carl builds your plan and activates it within 48 hours.
COACHING PATHWAYS
Clear support. Clear prices.
Choose a coaching pathway and pay securely through Stripe. After payment is confirmed, Carl activates your pathway in The ELEVATE Shift app.
Hybrid Shift
£29 / month
Flexible running and strength training shaped around changing shifts, with activity tracking and readiness insights.
Beginner Runner
£49 / month
A personalised Couch to 5K pathway with coach-reviewed progress, messaging and feedback as you build confidence.
10K
£59 / month
A personalised 10K plan built around work and recovery, with coach feedback and adjustments as training progresses.
Half Marathon
£89 / month
A personalised half-marathon plan with endurance and pacing support, plus coach feedback and plan adjustments.
Marathon
£89 / month
A personalised marathon plan for training and race day, with pacing support, coach feedback and plan adjustments.
Ultra Marathon
£129 / month
The ultra pathway adds race planning for terrain, climbing, run-hike strategy, fuelling and kit, plus Crew Mode.
Not sure which plan?
Book a free 30-minute chatCancel anytime · Terms
FAQ
I’m a complete beginner – is this for me?
Yes. The Beginner Runner plan starts where you are, even if you’re not running at all yet, and builds up gradually so you stay consistent and injury-free.
I work shifts or nights – how does that work?
Your plan is built around your rota, not a fixed weekly schedule. You add your shifts in the app, and sessions are placed around your work, sleep and recovery.
What do I need?
A phone for the ELEVATE Shift app and a pair of running shoes. A running watch is useful but not essential.
Does it work with my watch?
Strava connects to the app now. Garmin is coming soon. Most other watches can sync through Strava.
Is coaching online or in person?
Coaching is delivered online through The ELEVATE Shift app, and in-person sessions are available in South Wales. Book a free chat to find out what suits you.
Can I cancel?
Yes, any time. Cancellation takes effect at the end of your paid month, and you keep access until then. See our Terms for details.
What if I get injured or ill?
Tell Carl through the app and your plan will be adjusted. Coaching isn’t medical advice, so please see a GP or physio for any injury or health concern.
Not sure which plan is right?
Book a free 30-minute chat and we’ll work it out together.
PROOF, NOT PROMISES
The miles behind the coaching
Carl’s coaching is informed by over seven 100-mile finishes, plus finishes at Wild Horse 200 and the 130-mile Ring O’ Fire.
7 × 100-MILE FINISHES
Wild Horse 200
Ring O’ Fire
THE NEXT CHAPTER
Chapter 43 · Coming soon
Chapter 43 Events — Coming Soon
Purposeful running experiences built around challenge, community and the next chapter of someone’s story.
Chapter 43 Clothing — Coming Soon
A practical ELEVATE clothing range for training, race days and the miles between.
YOUR PLAN IN YOUR POCKET
Coaching through The ELEVATE Shift app
Adaptive training plans, a shift calendar, readiness check-ins, coach messaging and pathways from running to hybrid training. Ultra coaching includes race planning and Crew Mode. Privacy and consent controls help you manage your information.
Prefer a contact form?
The app and free chat are the quickest routes. The existing contact form is available as a backup.